While everyone knows what white hat SEO techniques are all about people are not often aware what black hat techniques are. What happens as a result is that website owners, without their knowledge, they end up doing things that don’t fall under the purview of ethical SEO. As far as the SEO companies are concerned, most of them use ethical SEO techniques. But you as the website owner need to be aware of black hat techniques so that you instantly come to know when your SEO partner is going wayward.

While everyone knows what white hat SEO techniques are all about people are not often aware what black hat techniques are. What happens as a result is that website owners, without their knowledge, they end up doing things that don’t fall under the purview of ethical SEO. As far as the SEO companies are concerned, most of them use ethical SEO techniques. But you as the website owner need to be aware of black hat techniques so that you instantly come to know when your SEO partner is going wayward.

The most popular among black hat SEO techniques is using hidden content. There are various forms of hidden content that can be used in websites but they generally come in one form. The website code is used to hide content that is full of keywords. This part of the content is not visible to someone visiting the website but it is visible to the search engine crawlers. What happens as a result is that the crawler picks up these websites with hidden content stuffed with keywords and displays them among top search results. The end user finds that the website is of no use to them. More often than not, comment and noscript tags are used for this technique that is anything but ethical SEO.

Meta tags are also used for black hat SEO techniques. Meta tags inform search engine crawlers about the content of a website and one can easily write garbage keywords in the meta tags to improve the search engine rating of the website. If the meta description of the page contains keywords and only keywords it can easily mislead any search engine crawler. The main focus of a webpage is contained in the meta keywords and one can also manipulate this part and do something that is not ethical SEO.

Some websites also use gateway or doorway pages to mislead search engines. These are fake pages that contain content stuffed with keywords. When you are in the habit of using SEO software you may often be prompted to use doorway pages but you should always stay away from them.

There are some websites that do link farming. As the name suggests, these websites have no useful content all they contain are links to various websites. If your website link is found on websites engaged in link farming search engines will proclaim that your website is engaging in SEO techniques that don’t fall under ethical SEO.

Ethical SEO, on the other hand, contains a range of tools and techniques that can help websites gain good page rank. When you optimize the keywords for your website, write good content for your website, establish quality backlinks and engage in social bookmarking and article marketing strategies, you will never have any trouble with search engines.

Ethical SEO could mean any number of white hat SEO techniques. Ensure that you stay within the purview of the law and you will never have issues with search engines. On top of that your website’s page rank will also go up.

Resource Box: While everyone knows about  http://www.link-building-strategies.com/blog/ ethical SEO they sometimes end up using  http://link-building-strategies.com/ SEO techniques  that don’t qualify as ethical.