San Diego, CA, Thursday – August 04, 2011 — Pacifica Endeavors LLC announced today that it has added an online store to its BabyBoomerLifeboat.com website ( http://www.babyboomerlifeboat.com ) to meet the needs of 50-plus Baby Boomer patrons. Offering a variety of customizable, memorable gifts for older Boomers, the new store can be found at http://www.UniqueBoomerGifts.com.

San Diego, CA, Thursday – August 04, 2011 — Pacifica Endeavors LLC announced today that it has added an online store to its BabyBoomerLifeboat.com website ( http://www.babyboomerlifeboat.com ) to meet the needs of 50-plus Baby Boomer patrons. Offering a variety of customizable, memorable gifts for older Boomers, the new store can be found at http://www.UniqueBoomerGifts.com.

Partnering with Zazzle.com, the store offers easily customized t-shirts, mugs, accessories, postage, cards, posters, bumper stickers, office and pet products. Useful books for older Boomers are also available. "We have created a dedicated outlet with select products that appeal to 50-plus Baby Boomers," notes Al Kernek, CEO of Pacifica Endeavors LLC, the store’s creator. "Our goal is to make it easy and affordable to present older Boomers with thoughtful, memorable gifts that they will always cherish. The new store also allows shoppers to quickly send fun gifts to friends and to shop for unique, attention-getting products for themselves."

While there are many online stores available to shoppers these days, it is unusual to have an outlet targeting a specific Baby Boomer demographic. "We provide a significant time savings and help shoppers avoid frustration by focusing on items that will be appreciated by older members of the Baby Boomer generation," notes Kernek. "We have narrowed the vast Zazzle product line, which numbers in the tens of thousands, to just those products that are likely to be enjoyed and appreciated by 50-plus Boomers."

The mother website, BabyBoomerLifeboat.com ( http://www.babyboomerlifeboat.com ), is focused on the millions of 50-plus Baby Boomers who have seen their savings and home equities decimated by the Great Recession. The site offers advice, information and resources to Boomers, showing them how retirement is still possible despite their financial setbacks.

About Pacifica Endeavors LLC:
Pacifica Endeavors LLC ( http://www.PacificaEndeavors.com ) is a San Diego based marketing consulting firm made up of individuals who each average 30+ years of corporate and entrepreneurial experience. It offers business, marketing and sales consulting to small businesses and entrepreneurial start-ups. The company’s forte is affordable Internet marketing.

Pacifica Endeavors is also a leader in addressing issues relevant to 50-plus Baby Boomers and has several online sites dedicated to this purpose. To learn more, contact Pacifica Endeavors at (866) 284-4955 or by email: info@PacificaEndeavors.com.

Press & Media Contact:
Al Kernek
Founder and CEO
Pacifica Endeavors / Baby Boomer Lifeboat
San Diego, CA
866-284-4955
akernek@PacificaEndeavors.com
http://www.PacificaEndeavors.com