2012 November, London, England – London based interiors specialists increation launch new website to improve online experience for both new and existing customers.

2012 November, London, England – London based interiors specialists increation launch new website to improve online experience for both new and existing customers.

Founder and Creative Director at increation Vincent Cullane, provides a synopsis of what increation is and the ethos that runs central to the business; 'Increation is an interiors company that was born ten years ago out of an understanding that people needed a complete service they could rely on and they needed limitless possibilities. At Increation the full service from design, to cabinet making, to installation is managed. Each and every project is started fresh, we carry only our experience and knowledge into each new project; everything else we create bespoke from scratch.'

Vincent goes onto explain how the new website runs central to the company's core values; 'The new website boasts a visually striking design, the aesthetic being chic and contemporary, yet with a strong feeling of warmth throughout. We wanted the site to look stunning, but also have the depth to tell our story and communicate the values we stand for.'

The new website is aesthetically pleasing and perhaps just as importantly easy to navigate for new and existing customers. The high quality photographs featured on the site not only help the customer visualise the finished product but also provides ample illustration of the expertise that goes into the interior design and craftsmanship utilised to produce the end product.

Marketing Manager at increation Tim Newsome explains more about the new site as well as how it ties in with other marketing strategies the company are implementing, 'The site is divided into three sections: Interior Design, Kitchens & Furniture and Luxury Bathrooms. Each section provides information on the bespoke services we offer from design, to cabinet making, to fitting & project management and detailed examples of our work throughout. New features include 'Our Story' which outlines the philosophy of increation using the latest technology 'Parallax Effect' to bring the story to life. A re-designed blog which covers our press and awards, as well as keeping you up to date on the latest news in the world of interiors. The site also now links to all our social media, which have been extended to include Houzz and Pinterest pages to share our creative vision.'

More info: www.increation.co.uk