Christchurch, New Zealand– January 12, 2015 – Xtend-Life Natural Products (Intl) Limited announced their free, “My Daily Sugar Allowance” campaign today to help people reduce their sugar intake in 2015 at http://bit.ly/reducesugar.

“Most US adults consume more added sugar than is recommended for a healthy diet,” reports a recent JAMA Internal Medicine study. “We observed a significant relationship between added sugar consumption and increased risk for CVD [cardiovascular disease] mortality.”


Christchurch, New Zealand– January 12, 2015 – Xtend-Life Natural Products (Intl) Limited announced their free, “My Daily Sugar Allowance” campaign today to help people reduce their sugar intake in 2015 at http://bit.ly/reducesugar.

“Most US adults consume more added sugar than is recommended for a healthy diet,” reports a recent JAMA Internal Medicine study. “We observed a significant relationship between added sugar consumption and increased risk for CVD [cardiovascular disease] mortality.”

In addition, statistics by Statista indicate that “over 167 million metric tons of sugar were consumed worldwide between 2013 and 2014, up from 154.1 five years ago.”

“Since consuming large amounts of sugar can lead to disease, weight gain, sleeplessness, and other, health challenges, we are providing people with the information and encouragement they need to be healthier via the free, My Daily Sugar Allowance campaign,” states Warren Matthews, Xtend-Life Natural Products Founder and Chairman.

Reduce sugar intake and feel healthier.

Here’s how The My Daily Sugar Allowance works:

Anyone can join the free community at http://bit.ly/reducesugar in January 2015 and:

• Receive 10 weeks of encouraging health-goals that are fun, simple and can be done alone or with friends and family.

• Access helpful tips, insights and information via blog and newsletters.

• Share experiences and progress via social media with #sugarallowance and possibly win a prize.

• Be better equipped to live a healthy life with a reduced sugar intake.

“My Daily Sugar Allowance is not a guide to quit eating sugar altogether,” states Julie Goodman, Xtend-Life Campaign Leader. “Quitting sugar is certainly a quick fix and an easy idea to latch onto, but it’s not that sustainable in the long-term. My Daily Sugar Allowance is about reducing daily sugar intake to the recommended levels.”

To learn more and join the My Daily Sugar Allowance campaign, visit http://bit.ly/reducesugar.

About Xtend-Life Natural Products (Intl) Limited
Founded in 2000 by New Zealander, Warren Matthews, Xtend-Life is a family-owned business with the mission to provide a foundation for strong health, a better appearance and to enhance the potential for satisfaction and the enjoyment of life. Customers receive guaranteed, exclusive formulas that are made in full compliance with applicable standards at manufacturing and distribution facilities registered with the U.S. Food and Drug Administration (FDA) and compliant with all GMP requirements for dietary supplements. Xtend-Life is a member of the Natural Products Association (NPA) and the Global Organization for EPA and DHA Omega-3s (GOED). All ingredients are purchased from reliable sources and tested extensively to prove their potency and purity. For more information, visit www.xtend-life.com or call 1-888-487-9304.

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Media Contact: Melanie Rembrandt, Rembrandt Communications®, LLC, [email protected]