April 24, 2013 (New York, NY) – Loud Digital, the premiere producer of original digital branded entertainment series, and Pepsi, the official soft drink of HOT 97’s Summer Jam XX, present “The Road to HOT 97 Summer Jam,” an eight episode video series highlighting what it takes to produce the biggest Hip Hop concert in the world.  Check out Episode 1: The Theme is Hip Hop’s Biggest Show, exclusively on HOT97.comand Loud Digital outlets, to hear from past performers, including Chris Brown, Wiz Khalifa and Big Sean, about why being on stage at HOT 97’s Summer Jam is the ultimate Hip Hop honor, and see an in depth look into how the creation of HOT 97 Summer Jam XX begins, from booking the hottest artists to selling the golden tickets.  Join HOT 97 executives Ebro Darden (Programming Director & Executive Producer of HOT 97 Summer Jam), Donyshia Benjamin (Marketing Director & Executive Producer of HOT 97 Summer Jam), and HOT 97’s very own DJ Enuff as Loud Digital and Pepsi take you behind the scenes of HOT 97’s Summer Jam, going down Sunday, June 2, 2013 at MetLife Stadium!

HOT 97’s Summer Jam XX is made hot by Pepsi, the official soft drink of HOT 97’s Summer Jam XX.

HOT 97 Summer Jam XX ticket prices range from $45, $89, $99.50, and $159.50 through $250 for floor seats, plus applicable fees.  A limited amount of exclusive HOT 97 Summer Jam XX Platinum Packages are available for $225, plus applicable fees, including premium show seats, entry to the 50-yard line VIP Patio and passes to the Platinum Lounge which allows access to see celebrities and performing artists before they hit the stage, as well as the only cash bar in the stadium.  A portion of the HOT 97 Summer Jam XX ticket proceeds benefit the Hip-Hop Has Heart Foundation for local community programs and outreach initiatives.   Head to Ticketmaster.com, call Ticketmaster at 800-745-3000, or stop by a Ticketmaster retail location to purchase tickets to the hottest Hip Hop concert of all time!

For additional information on HOT 97’s Summer Jam XX go to HOT97.com.  For the latest updates on HOT 97’s Summer Jam XX follow @HOT97 on Twitterand friend HOT 97 at HOT97OFFICIAL on Facebook.  Text “Alerts” to 75759 for exclusive updates and announcements.

For Press Only:  Press can request credentials to cover HOT 97’s Summer Jam XX until 5 p.m. on Friday, May 3.  The attached “Press Credential Request” form must be submitted; failure to do so will void the request.  Requests are determined on a case-by-case basis; previous attendance will not be taken into consideration.  Please contact Monique Tatum at mtatum@beautifulpalanning.com for all press inquiries. 


CONTACT:  Monique Tatum                   

Beautiful Planning Marketing & PR (BPMPR)             




About HOT 97

HOT 97 (WQHT FM) is the world's first all Hip-Hop station and has held the dominant position in New York for over ten years. HOT 97 is best known for its celebrity on air talent, such as Angie Martinez (Grammy nominated artist) and Funkmaster Flex (television host, multiple gold records), as well as being the world's premier source for Hip Hop music culture. HOT 97 TV is an online and mobile destination for original web series, celebrity content, concerts and music videos. For more information, please visit www.hot97.com, facebook.com/hot97official, or twitter.com/hot97


About Emmis Communications

Emmis Communications Corporation is a diversified media company, principally focused on radio broadcasting. Emmis operates the 9th largest publicly traded radio portfolio in the United States based on total listeners. Emmis operates 19 FM and three AM radio stations in New York, Los Angeles, St. Louis, Austin, Indianapolis and Terre Haute, IN.


About Loud

Loud is a premium digital network targeting trendsetting and multi-cultural 18-34 year old consumers, with unique access to talent, custom branded entertainment and major live streamed events.  At nearly 38 million monthly unique visitors*, Loud can add significant and targeted scale to any brands messaging.  Additionally, with competitive rates, in house production, and extensions into events and radio, Loud is a one stop shop for all your marketing needs in this fast paced media industry.  Loud is Entertainment Amplified!

*comScore February, 2013 audience data


About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.