It’s not every day that one can get to enjoy a fine glass of wine, but when the occasion calls for it, the Brits know where to get the good stuff. Harrod’s, one of the UK’s most esteemed retail outlets, has just recently reopened their wine department, and while the new interiors add a touch of sophistication to the space, the thing that made headlines for the British retailer was the selection of wines that come with sky-high price tags. Harrod’s truly upheld their reputation for being a provider of luxury goods, and their wines are no exception.
It’s not every day that one can get to enjoy a fine glass of wine, but when the occasion calls for it, the Brits know where to get the good stuff. Harrod’s, one of the UK’s most esteemed retail outlets, has just recently reopened their wine department, and while the new interiors add a touch of sophistication to the space, the thing that made headlines for the British retailer was the selection of wines that come with sky-high price tags. Harrod’s truly upheld their reputation for being a provider of luxury goods, and their wines are no exception. Their key demographic is to attract the most discerning wine collectors, connoisseurs, jetsetting tourists, and big spending millionaires who only want the best wines to touch their lips.
The newly refurbished basement space covers more than 7,000 square feet and houses more than 2,000 different wines, including some 500 spirits and 200 champagne labels. The most affordable bottle that the average buyer can get from Harrod’s wine section comes at £9.95, though the tony retailer certainly has some better offerings for those who aren’t afraid to burn money for the finest wines available. They have categorised their wine stocks according to three different levels-better, best, and extraordinary-with each level corresponding to the appropriate price range. Clearly, the “extraordinary” wine are the ones that carry the eye-popping prices that only a select few are able to afford in one go. Still, Harrod’s isn’t particularly worried that their marketing strategy would fail given that they have a loyal customer base from their target demographic.
The chief buyer of spirits and wine at Harrod’s, Edward Gerard, says that he is confident the luxury retailer will be able to move the pricey merchandise without any problems. Gerard adds, “This will be offered to our elite clients, and because of its huge investment potential we think it is likely to end up on the secondary market. 2002 was an exceptional vintage, and although the champagne is drinkable young, it will be excellent if cellared and then drunk in 20 or even 30 years’ time.” Collecting really expensive and vintage wines is not unheard of, and given the amount people pay for such things, it would indeed be such a waste to drink even one single drop!
Just some of the very exclusive and expensive bottles on sale at the new wine department of Harrod’s includes a Louis Roederer Cristal champagne for £18,000 and even a collection of whiskies fetching a heart-stopping price tag of £987,000.
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