A very special red carpet will be offered by Louis Pion in Place de la Madeleine to the Eberhard & Co. new model.

The new timepiece, presented earlier this year by the Bienne Maison at Baselworld, is heir to a history paved with international success, being the re-edition of one of the Brand’s best-sellers of the 60’s, the first Contograf.


A very special red carpet will be offered by Louis Pion in Place de la Madeleine to the Eberhard & Co. new model.

The new timepiece, presented earlier this year by the Bienne Maison at Baselworld, is heir to a history paved with international success, being the re-edition of one of the Brand’s best-sellers of the 60’s, the first Contograf.

Eberhard & Co. launched it during a full economic boom, responding to a growing demand from around the Western world for quality timepieces. The gentlemen of the 1960s were soon enamoured with Contograf: the timepiece had everything the market wanted, reliability, precision and status.

Today the market is a bit more complicated and is global, but the Eberhard tradition and technical skills acquired in over 125 years of uninterrupted activity enable the Maison to relish the challenge. “Tribute To Contograf” represents the best “Swiss Made” can offer in terms of value for money: a bicompax Chronograph, animated by a highly reliable movement housed in a case built with the proverbial attention to detail typical of the Swiss Maison. The easily readable dial resumes the evergreen style of the 60’s but is surrounded by a high-tech ceramic bezel. The glamour is enhanced by a bracelet that amazes not only for style, but also for its lightness and comfort.

Louis Pion, a well-known French chain of stores famous for its vast experience in the Swiss watches segment, offers its most prestigious showcase for this Parisian preview, dedicating a special exhibit to “Tribute To Contograf” at their Place de La Madeleine store for the entire month of October. On this occasion, watch lovers will also have the opportunity to admire the original model from the 1960s. In the heart of the Paris “golden triangle”, near the sophisticated Rue Royal, the Parisian public and international tourists will have the possibility to discover this new chapter written by Eberhard & Co. with the passion of always.

1-31 October
LOUIS PION
Place de la Madeleine 9 Paris