Vancouver, BC, Canada, February 08, 2012 — This event is a unique opportunity for business leaders to engage with top designers, market leading companies, and investors who know how to profit by design. Creative Led Innovation is now a key driver for business success: by convening design and business leaders in a series of interactive workshops and stimulating  presentations, Profit by Design will help participants connect with the business models, thinking and leaders that will drive innovation in your company.

Vancouver, BC, Canada, February 08, 2012 — This event is a unique opportunity for business leaders to engage with top designers, market leading companies, and investors who know how to profit by design. Creative Led Innovation is now a key driver for business success: by convening design and business leaders in a series of interactive workshops and stimulating  presentations, Profit by Design will help participants connect with the business models, thinking and leaders that will drive innovation in your company. Join some of the best designers, business minds and investment gurus and discover how to profit by design.

Day 1, Friday, Feb 24, is a full day conference that includes a track for ground breaking start-ups who will deliver the stories behind their creative led innovation. Additionally the most established innovation icons in the nation, such as Bombardier Recreational Products, Lululemon Athletica, and Research in Motion Blackberry will go behind-the-scene to demonstrate the magic of their international competitiveness. Panels will articulate the interplay that brings together strategy, engineering, scientific research, investment, and market intelligence

Day 2, Saturday, Feb 25, focuses on in-depth investigations of principles, strategies and how-to methods with small scale workshops. A luncheon address is scheduled with Canada's national business guru, W. Brett Wilson. One of the more specialized workshop opportunities will be a by-application round table workshop with Industry Canada, all major Canadian design associations and many business and industry sector associations to discuss a National Design Policy and attendant strategies of governance and incentives around creative innovation. Contact organizers for more information.

In conjunction with the conference, a national industrial design recognition exhibition, featuring the work of 2011 graduates from Canada's schools of design, will be exhibited in the Concourse Gallery of Emily Carr University of Art + Design, with an opening reception, Thursday, February 23, from 5:00 & 7:00 pm.

Who Should Attend:
Profit By Design is targeted to the innovation, business and investment community: Principals, CEO's, Product Managers, Marketers, VCs, Angels, Professionals, Educators – any person or team that is involved in Product Development, Product Management, Research and Development, Dynamic and Digital Communications, Interaction Design, Experience Design, Service or Product Design, or Financing Risk. Interested in the creation or commercialization of new products and  services this event is the most potent concentration of innovation talent you will find this year.

About the Organizers:
Profit By Design is presented by the Association of Canadian Industrial Designers [ACID]and co-sponsored by Emily Carr University of Art + Design, Industry Canada and major professional design associations in Canada. Originally established in 1948, ACID is the not-for-profit national organization of professional Canadian industrial designers with mandate to promote the advancement of industrial design in Canada. Emily Carr University  of Art and Design is British Columbia's senior institution for art and design founded in 1925.

About Association of Canadian Industrial Designers:
Originally established in 1948, ACID is the not-for-profit national organization of professional Canadian industrial designers with mandate to promote the advancement of industrial design in Canada.

Contact :
Christopher Brien Wheeler
Association of Canadian Industrial Designers
Attention: Profit by Design
P.O. Box 33943
Vancouver, BC
Canada, V6J 4L7
1 604 783 9137
[email protected]
http://www.profitbydesign.ca