Sydney, NSW, Australia, January 17, 2012 — The Group Buying trend sky-rocketed in Australia in 2010 and this business model has been a huge success as businesses have enjoyed the benefits that daily deal companies can provide but businesses have also had to deal with the overflowing response to their deal, managing customers expectations and also non-returning customers. It is in no way a guaranteed model to increase sales but is one way of marketing that has worked for many in the industry.
Sydney, NSW, Australia, January 17, 2012 — The Group Buying trend sky-rocketed in Australia in 2010 and this business model has been a huge success as businesses have enjoyed the benefits that daily deal companies can provide but businesses have also had to deal with the overflowing response to their deal, managing customers expectations and also non-returning customers. It is in no way a guaranteed model to increase sales but is one way of marketing that has worked for many in the industry. Group Buying websites provide huge daily discounted offers for restaurants, shopping, adventures, holidays, spa's, fitness centers etc in cities within Australia. Group Buying brings offline businesses into the online world.
Daily Deal websites provide opportunities for people to save and explore their city, which may not be possible for many at full price. It satisfies the human need for discounts and saving money. Daily Deals were initially provided only in areas like Spas, Dining and Fitness but now businesses from all industries like retail and travel have joined this concept. This is where DealsMix comes in, allowing users to find all the deals under one umbrella and sends them these deals in one e-mail. The site www.DealsMix.com.au was launched in October 2010 in Australia and March 2011 in New Zealand. DealsMix has a unique horizontal advertising structure, which allows full real estate and exposure of deals. This is advantageous for both businesses and customers.
Currently, there is fierce competition in the Group Buying Industry, with new deal providers launching every month. There are over 50 deal providers in Australia, many hoping to survive this competition. DealsMix co-founder and Brand Marketing Director Leena Mathai say's “it was necessary to re-launch due to growing number of deal providers and users craving to find the best deals”. With growing demand and users wanting more deals everyday DealsMix has re-launched their website in December 2011, to showcase more than 400 active deals Australia wide from over 40 Group Buying/Daily Deal websites, while also introducing a search engine and categories to search particular deals.
DealsMix aggregates and recommends the best daily deals in your city collecting amazing discounted offers from Cudo, Livingsocial, JumpOnIt, Spreets, Scoopon, Ourdeal, and many more. DealsMix is currently available in Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra and NewZealand. More cities to be added in February, with growing demand.
Contact :
Leena Mathai
DealsMix
Sydney, NSW
0430188664
[email protected]
http://www.dealsmix.com.au