Milwaukee, WI, September 02, 2011 — *Free trial lets mortgage professionals try a marketing campaign at no risk*

Milwaukee, WI, September 02, 2011 — *Free trial lets mortgage professionals try a marketing campaign at no risk*
Loan originators who struggle to find new business in a tough market can now try a new, online marketing tool geared specifically to their industry. TheLoanMarketer ( is an easy, on-demand source of customized, agency-quality direct marketing materials for loan originators. By signing up for a special promo code at, mortgage professionals can take advantage of a $50 discount to launch their first campaign at essentially no cost.

“The economy has taken a toll on mortgage lending. Fewer deals are getting done, and commissions are down. As revenues tumble, so do advertising budgets, and without marketing, this negative trend can only continue,” said David Lentz, co-founder of TheLoanMarketer.

"Loan originators haven't had marketing resources that fit their skill levels and budgets," he continued. "Now TheLoanMarketer changes all that. Its competitive price points and ease of use will inspire users to try marketing. With these campaign tools, loan originators can take steps themselves to start the phones ringing, and with the special promotion offer, this is essentially free marketing."

*Affordable Marketing without Sacrificing Quality*
Serving as a virtual ad agency, TheLoanMarketer offers pre-designed direct mail and email marketing products at affordable prices to help mortgage professionals boost visibility in their marketplace. "Using the special promo code, a user could market ten times to ten individuals without spending a cent," said Lentz.

Loan originators can immediately tap into direct marketing postcards, email marketing and automated list building to prospect for new mortgage business. Campaigns and contact lists can be generated, targeted and launched in minutes without requiring any marketing or database experience. The easy, marketing-on-demand website helps users customize their own direct mail and email campaigns using professional, agency-quality design and copy templates.

*Direct Marketing Campaigns Raise Awareness*
This unique resource is a complete marketing solution that connects finance professionals with high quality contacts using various direct marketing tools. Direct mail postcards can help loan originators build name recognition and brand awareness. Postcards are priced automatically as users build their selection on TheLoanMarketer. Nothing is billed until the campaign is complete and approved. Likewise, the wide assortment of email postcards, or eCards, use high-impact graphics to enrich ordinary email messages and stand out in crowded inboxes.

*Targeted List Builder is Powerful Feature*
One of the most powerful features of TheLoanMarketer is the list-building tool. Users set up an account, build their postcard or eCard, and then customize their mailing list using contacts provided through the site. The list feature removes the obstacle of loan originators not knowing appropriate prospects or their contact data. Lists can be compiled and narrowed by individuals, demographics, geographies or a particular location radius. A wealth of additional data is available, such as household information and length of time in residence. Users can purchase a list of as few as 200 qualified names and addresses at pennies a record. Online videos and tutorials help users take maximum advantage of the list-building feature.

Contact :
Anna Tiry
First Edge Solutions
544 South 1st Street
Milwaukee, WI 53204
[email protected]