Dunkin’ Donuts’ winning range of baked goods and coffee will now power the champion footballers of Liverpool FC. The leading coffee and baked goods chain, have tied up with one of the world’s favourite football clubs in a global marketing partnership which will make Dunkin’ Donuts’ range of products, the official line for the English Premier League outfit.

 

 

Dunkin’ Donuts’ winning range of baked goods and coffee will now power the champion footballers of Liverpool FC. The leading coffee and baked goods chain, have tied up with one of the world’s favourite football clubs in a global marketing partnership which will make Dunkin’ Donuts’ range of products, the official line for the English Premier League outfit.

 

The multi-year agreement appoints Dunkin' Donuts as the exclusive hot and iced coffee, latte, donuts and tea of the Liverpool Football Club, and Baskin-Robbins its official ice cream. The deal brings myriad advantages to the brand of being associated with a high-visibility team such as Liverpool, a club whose popularity spans borders and continents. The tie-up is also a further step on the brand’s ongoing association with top-level sport – Dunkin’ Donuts has a fruitful relationship currently with the famed Boston Red Sox baseball team.

 

“Tying up with a powerhouse football team such as Liverpool is a great opportunity for us as a brand to engage further with the local community in the Middle East, where football is a mass favourite and Liverpool FC a much-loved team, With the football World Cup just around the corner, we are looking forward to some exciting times” said David Rodgers, General Manager of Dunkin’ Donuts Middle East.

 

Founded in 1950, Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. With 74 outlets in the UAE, the company has more than 11,000 restaurants in 33 countries worldwide.Based in Canton, Massachusetts,Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. family of companies.

 

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