England’s Kevin Pietersen, one of the most exciting batsmen in cricket today, launched CITIZEN’s new Super Titanium range of watches in Dubai yesterday.
Amongst Pietersen’s accolades include being England Captain, an ICC ODI player of the year , the fastest batsman to reach both 1000 and 2000 runs in ODI cricket. Pietersen is also CITIZEN’s Brand Ambassador.
England’s Kevin Pietersen, one of the most exciting batsmen in cricket today, launched CITIZEN’s new Super Titanium range of watches in Dubai yesterday.
Amongst Pietersen’s accolades include being England Captain, an ICC ODI player of the year , the fastest batsman to reach both 1000 and 2000 runs in ODI cricket. Pietersen is also CITIZEN’s Brand Ambassador.
Takahiro Miyazaki, General Manager of Citizen Watches Gulf Co, said: “We are delighted to have Kevin Pietersen in Dubai to unveil the latest line of our Super Titanium watches. From whatever little I know about cricket, I have realized that the game is all about precision and timing and KP has some extraordinary skills in this area which makes him a perfect fit for CITIZEN brand. On the field and off the field, Kevin Pietersen is flamboyant, fearless, and fun-loving, just like our new line of Super Titanium which defies the conventional ways of watch making.”
Mr. Miyazaki added that the new Super Titanium with its unique characteristic of being super tough and super light, is stunning, stylish and functional, the perfect combination for both the world of sports and leisure .
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About CITIZEN
Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.
Our product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.