Hearts pound, palms sweat, feet pace, and imaginations run wild as entrepreneurial hopefuls await the decision that, seemingly, will speak life or death to the realization of their dreams. So many promising entrepreneurs envision business concepts each year but never bring them to fruition because they are not “creditworthy.”  The epidemic of strenuous funding requirements is strangling the life-blood of American ingenuity, but all is not lost.

 

Hearts pound, palms sweat, feet pace, and imaginations run wild as entrepreneurial hopefuls await the decision that, seemingly, will speak life or death to the realization of their dreams. So many promising entrepreneurs envision business concepts each year but never bring them to fruition because they are not “creditworthy.”  The epidemic of strenuous funding requirements is strangling the life-blood of American ingenuity, but all is not lost.

 

This activity in the banking industry comes as no surprise, when, as stated by Paul Merski (chief economist of the Independent Community Bankers of America), “bankers are wary of loosening standards,” in what he called "such a restrictive regulatory environment."  Some are trying to protect their bottom lines in order to prepare for the higher capital requirements proposed in Basel III: an international agreement that could soon affect the U.S. banking industry.So, how are entrepreneurs responding? According to Rohit Arora (CEOof Biz2Credit), community bankers and industry experts say small firms are avoiding debt, because they see little reason to do so.

 

This is probably a direct result of the growing popularity of crowdfunding. With websites, such as: Kickstarter and Indiegogo, gaining traction as alternate funding resources for entrepreneurs, some are realizing they need not be subjected to the scrutiny of banks any longer. One such company is Gold Standard LLC: a budding, Chicago-based, marketing intelligence firm with an innovative social media optimization strategy.  Kristina Wynne: Vice President of Gold Standard LLC, stated: “We have a great idea but are not creditworthy so we are directing our attentions towards other means of funding our company.”  A viewpoint her business partner shares as well, Noel C. Green: President of Gold Standard LLC, which stated: “with Kickstarter having raised more than $274 million for more than 28,000 projects, it just makes more sense to go after crowdfunding.”

 

It is hard to oppose this position, as more and more entrepreneurs, from social issue advocates to tech start-ups, are realizing the efficacy of crowdfunding.  Presently, Gold Standard LLC is in the midst of their crowdfunding campaign, passionately titled: WE NEED YOU! They are in need of $3,000,000 to establish operations and need your help to accomplish this goal. So, whatever you can give is appreciated, as donation options start at $1 and go up to $10,000 with gifts of donor recognition to match.  If you can’t give, they would like for you to spread the word about their campaign to others. 

 

You can find their campaign at http://www.indiegogo.com/goldstandardllc.

 

 Gold Standard LLC looks forward to your help so support, support, and support!

 

Gold Standard LLC is a budding, Chicago-based, marketing intelligence firm with an innovative social media optimization strategy that will produce higher returns on marketing investments for partnered brands, through a 3-phase system, by transforming, enhancing, and empowering sales.

 

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If you'd like more information about this topic, or to schedule an interview with Noel Green, please call Noel Green at 773/234-5248 or e-mail him at noel.green@goldstandard-llc.com.