The award-winning Quick Heal Technologies, a leading provider of security solutions worldwide, is keen on building on its existing brand pull to further expand its footprint in the Middle East, Asia Pacific, Europe, New Zealand and Australia. With an aim to become the leading vendor across markets, the company is looking out for power resellers and distributors interested in territory development and franchise sales worldwide.
Quick Heal seeks to achieve this by replicating the same model fundamentals that have seen 88% CAGR growth over the past 5 years. The strategy is helping the resellers in staying under the radar by serving customer’s specific needs rather than trying to beat competition head-to-head on price alone.
“Considering the need in global market for an easily accessible and trustworthy security solution, we have decided to accelerate our expansion worldwide by looking out for distributors and resellers. We will be concentrating on the comparative strengths, including tailoring the needs of customers and providing reliable delivery. These are the niches where we believe that, as an established AntiVirus software provider, we have some competitive strengths and we can capitalize on these globally”, said Kailash Katkar, Managing Director and CEO, Quick Heal Technologies.
Quick Heal is a very well-known Antivirus brand in India and has a very wide channel presence. The company has plans to follow a light-asset business model where effective-distribution channels hold the key. The plan is to create formidable distribution-networks and after-sales service channels.
“Being flexible is important. It is a fact that in some economies we will move faster and in some slower. One has to be accustomed to this differentiation. One also has to set mindsets differently when operating in different countries. We ensure that the partners and distributors utilize their knowledge and experience working with Quick Heal to expand their footprint into the AntiVirus solutions market in their territories. In addition to reselling Quick Heal AntiVirus Solutions, international partners are empowered with training and resources to help them provide high quality and cost-effective capabilities to enhance the value for customers through customization and support services. Quick Heal offers a wide range of benefits and resources to the partners as part of the International Distributor Program”, said Abhijit Jorvekar, Vice President Sales and Marketing, Quick Heal Technologies.
The centralized corporate communications and marketing department takes care of branding and promotion of the products worldwide. For every territory, Quick Heal’s channel partner manager acts as a single point of contact to provide ongoing support to channel partners and ensure the partners’ success. The company takes pride in assuring that customers and partners are well connected for mutual benefit.