London, UK, February 29, 2012 — After being named as France’s number one anti-ageing skin care brand by leading market research company Kantar Worldpanel, Yves Rocher has launched an innovative new product range in their continued quest to combat anti-ageing. Complimenting an already extensive range of botanical and natural beauty products, the pioneering new product is called Serum Vegetal – including the Deep Wrinkle Expert Care Day/Night Cream, and aims to ‘fight pronounced wrinkles, instantly and lastingly’.

London, UK, February 29, 2012 — After being named as France’s number one anti-ageing skin care brand by leading market research company Kantar Worldpanel, Yves Rocher has launched an innovative new product range in their continued quest to combat anti-ageing. Complimenting an already extensive range of botanical and natural beauty products, the pioneering new product is called Serum Vegetal – including the Deep Wrinkle Expert Care Day/Night Cream, and aims to ‘fight pronounced wrinkles, instantly and lastingly’.

The featuring product targets those who experience ageing between the ages of 30-40 and onwards. The key ingredient in Serum Vegetal products is the plant extract, Acacia Gum, which is sourced from the Acacia tree. When the Acacia tree is damaged, the secreted gum fills out the fissures and lesions and acts as a self-healing mechanism, aiding the plant in its renewal.

In consumer satisfaction study, 85%* of women who tested the product reported a noticeable reduction in the appearance of wrinkles after just one hour. One month’s application produced even more outstanding results, with test subjects reporting a very significant and noticeable reduction in the depth of winkles and imperfections**. After applying Serum Vegetal Deep Wrinkle Expert Care to their face and neck morning and night, the women who participated in the study reported that their skin felt and looked smoother, firmer and younger.

Creating a skin product using the properties of the Acacia gum has revolutionised anti-ageing skincare. When applied to the skin, the gum stimulates the productions of hyaluronic acid, which is recognised in aesthetic medicine as the most effective molecuele for plumping wrinkles. The production of hyaluronic acid in the skin works in the same way as the Acacia tree, visibly filling wrinkles and lines.
 
The flagship product in Yves Rocher’s Serum Vegetal range, is the ‘Deep Wrinkle Expert Care Day/Night Cream’. With its targeted applicator, the product can be applied to specific areas, as well as general areas of the face and neck. Typical problem areas include the “crow’s feet” around the eyes, smile creases and frown lines. The high precision applicator can also be used to massage the soothing cream into trickier and deeper winkles and lines, allowing a more thorough application.

In keeping with Yves Rocher’s commitment to respecting the environment and the wellbeing of plants, animals and humans, all of the products in the Serum Vegetal range are tested under dermatological conditions and are Paraben free. Yves Rocher are firmly against testing on animals and all of the company’s products contain purely natural and botanical ingredients and no animal extracts. The Serum Vegetal Deep Wrinkle Expert Care cream can be purchased from the Yves Rocher UK site and retails at £29 for a 30ml tube.

*Measured instrumentally on 22 women. Average variation in the depth of winkles: – 11%
**Satisfaction test carried out on 50 women

Contact:
Elizabeth Mason
Online Marketing Executive
Digivate
St Martin's Courtyard
17 Slingsby Place
London WC2E 9AB
020 8459950
[email protected]
http://www.digivate.com