Limerick, Ireland, Saturday – August 06, 2011 — RealTime Publishing Announces "Why Trade Contractors Fail", a hands-on practical Business Novel from American Author Dr. Jim McCain.

Limerick, Ireland, Saturday – August 06, 2011 — RealTime Publishing Announces "Why Trade Contractors Fail", a hands-on practical Business Novel from American Author Dr. Jim McCain.

RealTime Publishing, Inc. ( ) has published "Why Trade Contractors Fail" by Dr. Jim McCain, which is the author's first book. The 6 x 9 Paperback in the Small Business category is available worldwide on book retailer websites such as Amazon and Barnes & Noble, Borders for a suggested retail price of $24.95. 'Why Trade Contractors Fail' is also available in multiple eBook formats from all the main online retail stores for $6.95. The webpage at was launched simultaneously with the book's publication.

About the Book (Excerpts & Info)
Cold calling has the best chance of success if you follow these rules:
* Be proud of your appearance.  It's been proven that if you feel unkempt you will project that image over the telephone.
* While telemarketing, talk to your image in a mirror on your desk.  Smile.  It will     come through in your voice.
* Say your piece, then listen and take notes.  It is impossible to overcome objections if you don't hear them. Sometimes prospects do not say they object to something in the telemarketing spiel but they do nevertheless. The astute telemarketer will be able to "hear" an objection without it being stated.
* Be polite, be enthusiastic.  Your voice is all you have going for you.
* Remember, you are not selling the company's products and services, but simply arranging to set sales appointments.
* Many telemarketers give up too readily in their attempts at setting appointments.  As I mentioned earlier, it takes a special type of person to handle that kind of rejection. (page 186)

Trade contractors excel at mastery of their specific crafts. The plumber, the electrician, the carpet installer, the home builder…all these and the many other contractors and subcontractors servicing America's homes and businesses know the technical aspects of their craft inside out.

But their knowledge of business systems often lags. Too many of them fail when it comes to  understanding how to manage cash, use telemarketing techniques to get new business, minimize their inventories, and the dozens of other business techniques that spell the difference between success and failure.

Dr. Jim McCain, aka The Business Doctor, has done a great job with his book "Why Trade Contractors Fail and How to Prevent It", subtitled "A Handbook of Financial, Operations, and Marketing Procedures to Help Trade Contractors Succeed". It addresses those issues that most Trade Contractors don't understand. It attacks specific problems that contractors face. Most books addressing this market are too academic and excessively focused on theory. This one is hands-on practical, the way blue collar contractors understand it and like it.

Expertly constructed at 200 pages, "Why Trade Contractors Fail" ( ) is being aggressively promoted to appropriate markets with a focus on the Small Business category ( ). With Global wholesale distribution through Ingram, Barnes & Noble, Baker & Taylor, Books a Million and Borders, and pervasive online availability through RealTime Publishing's online store, Amazon and elsewhere, "Why Trade Contractors Fail" meets consumer demand through both retail and library markets with a suggested retail price of $24.95 and $6.99, respectively.

Additionally, "Why Trade Contractors Fail" can be ordered by retailers or wholesalers from the RealTime wholesale department by emailing [email protected]. To qualify for the maximum trade discount price set by the author, order in quantities of ten or more.
ISBN: 9781849611138 Format: 6 x 9 Paperback SRP: $24.95
ISBN: 9781849611114 Format: 51,000 word multi-format eBook SRP: $6.99

For more information or to contact the author, visit

About the Author
What makes Dr. Jim McCain, also know as The Business Doctor, an Expert In Helping Trade Contractors?
The following excerpt is taken from his website:
"Are your business problems more complex? Do they require a deep background in functional business problem-solving? BUSINESS WORKS CEO Dr. Jim McCain, a 30-year veteran with over 450 satisfied business clients, provides general business consulting. Contact the Business Doctor today for a free two-hour business physical."
Jim helps companies solve business problems and he specializes in working with small businesses, especially trade contractors.

About RealTime Publishing, Inc.:
RealTime Publishing ( ) offers custom book publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books while retaining all their rights and full creative control. Available globally at and located in Limerick, Ireland, RealTime Publishing, Inc. represents the future of book publishing, today.

Press & Media Contact:
Mr. Richard O'Brien, CEO
RealTime Publishing, Inc
Ballycummin Village, Raheen
Limerick, Ireland
[email protected]