HaulerDeals, an innovative new social e-commerce website that provides VIP access to social media’s top 

fashion and beauty gurus’ styles at promotional prices, announces an exclusive and trendsetting lifestyle 

collection, Local Socialite. 

 

 

HaulerDeals, an innovative new social e-commerce website that provides VIP access to social media’s top 

fashion and beauty gurus’ styles at promotional prices, announces an exclusive and trendsetting lifestyle 

collection, Local Socialite. 

 

Designed exclusively for HaulerDeals, Local Socialite’s line of clothing, accessories and jewelry will join more 

than a dozen YouTube gurus (or “haulers”) on the site—only these “hauls” will be exclusively featuring the 

Local Socialite collection. Reflecting the massive influence of the hauling trend on young female shoppers, the 

line will make its debut and appear with other haulers and their finds on the runway during LA Fashion Week. 

“Haulers are revolutionizing the way 15-to-25-year-old females shop, so it’s only natural that HaulerDeals 

takes the next step by carrying an exclusive line that is targeted toward this market, designed for and by our 

trendsetting haulers,” said Kenn Henman, Founder and CEO of HaulerDeals. “We are looking forward to 

making an entrance at our premier fashion event during LA Fashion Week.” 

 

Local Socialite fashions will take to the runway at LA Fashion Week on Oct. 16th at 8 p.m. HaulerDeals 

fashion gurus will walk the show as well as be seated front row to promote the launch. With over five million 

YouTube subscribers and close to one billion total views to date, the Local Socialite collection on HaulerDeals 

is expected to be one of the most influential shows of the season. Local Socialite’s complete collection will be 

featured at www.localsocialitexo.com and will be available for purchase at www.haulerdeals.com. 

 

Two of the HaulerDeals gurus, Sccastaneda and ThatsHeart, will be competing in a “style battle” to celebrate 

the launch of Local Socialite. Each guru has posted a YouTube video where participating users can win a $500 

Local Socialite shopping spree on HaulerDeals.com, front-row VIP tickets for the winner and a friend to the 

Local Socialite debut fashion show held in October at LA Fashion Week; and a DulceCandy or a ThatsHeart 

beauty bag on HaulerDeals.com. This promo will run for two weeks and will refresh starting on Wednesday, 

Oct. 3 with two new HaulerDeals gurus (Nikki Phillippi and Rachel Talbott). You can find Sccastaneda's 

YouTube video on Local Socialite at http://bit.ly/PB7Fir and ThatsHeart’s at http://bit.ly/PIm0bl. 

 

About HaulerDeals 

Founded in 2012, HaulerDeals is a revolutionary e-commerce website that offers products showcased by social 

media fashion and beauty gurus called "haulers" at discounted prices. With over five million YouTube 

subscribers and nearly one billion total views, HaulerDeals features the industries top talent with personalized 

virtual boutiques. Items for the boutiques are sourced directly from brands or retail partners and from exclusive 

collections such as Local Socialite, which represent the style and individualism of all its haulers. To come see 

how HaulerDeals is changing the face of how shoppers browse and purchase their fashions, visit 

www.haulerdeals.com to change the way you shop, follow @haulerdeals on Twitter, and watch the latest on 

YouTube.