Corum, Traditional Swiss Watchmaking Brand, Enters The Brazilian Market
With Grifith Jeweller And Launches A Limited Edition As A Tribute To The
Corum, Traditional Swiss Watchmaking Brand, Enters The Brazilian Market
With Grifith Jeweller And Launches A Limited Edition As A Tribute To The
65th Anniversary Of The Iate Clube De Santos
LOICK PEYRON, WORLDWIDE SAILING STAR AND CORUM BRAND AMBASSADOR,
HONORED THE EVENT WITH HIS PRESENCE
Swiss watch manufacturer Corum is making an eagerly awaited appearance in Brazil in June, bringing with it the high quality and design of its famous watches that are worn by international celebrities and high-end watchmaking lovers from all over the world.
In partnership with Grifith Jeweller, Corum organized an event in the renowned and luxurious Cidade Jardim shopping mall, during which guests and journalists enjoyed an opportunity to discover the brand’s entire collection. The guests then had the privilege of meeting Loick Peyron and spending exclusive moments with the Corum family.
“It’s a tribute to the 65th anniversary of the Iate Clube de Santos, one of the most important nautical institutions in Brazil, and to this end Corum chose one of its most emblematic models, the Admiral’s Cup 48 Tides”, explains Cedric Doffey, Director for Corum Latin America.
Launched for the first time in 1993, the Admiral’s Cup 48 Tides is considered a huge innovation in the watchmaking industry and is still a benchmark in the world of high-end timepieces. More than just a watch, the Admiral’s Cup 48 Tides is an essential navigation instrument. It provides important nautical information such as the strength of the tide, an estimation of the water levels, the strength of the currents and the time of the tide.
The Limited Edition consists of 65 pieces and comes in two different models: one in titanium which features blue and yellow details – in reference to the colors of the Iate Clube de Santos – and the second in pink gold.
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