Glasgow, Scotland, 23 November 2011 —  Alan Crozier, director of The Ghost Partnership says, “Engagement is the driver of performance and it is being sacrificed perhaps  unconsciously by a few at the top.

Glasgow, Scotland, 23 November 2011 —  Alan Crozier, director of The Ghost Partnership says, “Engagement is the driver of performance and it is being sacrificed perhaps  unconsciously by a few at the top. The High Pay Commission report today, showing the rapidly growing disparity between top executives and average wages, argues that high pay is creating ‘inequalities last seen in the Victorian era’.  In today’s knowledge-based economy, businesses need employees’  cooperation,  inspiration and ability to build relationships, but there’s precious little motivation in knowing that directors' pay has risen almost 50% in a year – unrelated to performance – when pay increases are pegged at 3% and inflation is rising.
 
“The old chestnut that you need to pay top whack to retain top talent ignores the fact that top talent needs talent around  them to deliver results.  It beggars belief that directors are so oblivious to the consequences of allowing such disparity. Total returns to shareholders haven’t risen at the same rate as executive pay; and if those funds are available for reward surely they could be distributed more equitably. Of course senior executives should be well rewarded, in line with their contribution and the internal relativities of their business.”
 
“The CEO and his executive directors make promises to shareholders and customers that rely on employees to deliver, but when staff feel that they are being used they become cynical. Trust is a fragile commodity and once lost, morale plummets at the very time we need it to remain high. And it’s the talented employees who are first out the door because they are marketable”.*

Alan Crozier has recently joined the UK Government’s Task Force on Employee Engagement’s Guru Group, set up by the Department for Business Innovation & Skills (BIS). He is the author of the recently published book, The Engagement Manifesto. He is also a founder of The Ghost Partnership.

*According to the CIPD (Chartered Institute for Personnel & Development) recent survey, 22% are currently looking for a new employer. “That represents a significant potential attrition cost in terms of recruitment costs, induction and training, plus lost knowledge and business relationships” says Crozier.

ENDS (background info follows)
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Bio: R. Alan Crozier

Crozier formed Q4 consulting in 2002 and in 2010 he also became a founding director of The Ghost Partnership, a company formed to bring together the experience, expertise, skills and resources of expert consultants with complementary disciplines in performance through people.

Alan Crozier has recently joined the UK Government’s Task Force on Employee Engagement’s Guru Group, set up by the Department for Business Innovation & Skills (BIS) in the aftermath of the report by David MacLeod and Nita Clarke on employee engagement and its benefits for organisations and employees.

He was previously with Watson Wyatt Partners where he was responsible for their strategic communication and employee engagement consulting capability throughout Europe.
 
From 1989 – 1999, Crozier was deputy practice leader for Mercer’s communication practice in the UK.

Crozier was International director of accreditation (Europe & Middle East) for the International Association of Business Communicators (IABC) 2008-2010
 
He is a Fellow of the Chartered Management Institute, and an Accredited Business Communicator (the professional qualification of the IABC).

He has served on the steering board of the Corporate Identity Group and the professional advisory board of the MSc in Corporate Communication Management at Salford University

Crozier is a contributing author to:
“The IABC Handbook of Organisational Communication”, published by Jossey Bass, New York, May 2006;
“Integrating HR and Marketing Strategies”, published by ICFAI University, July 2006

Crozier has addressed conferences in Europe and North America on employee engagement, employer branding and related topics.

The Ghost Partnership
Founded in 2010 by four senior business leaders to offer a systemic approach to employee engagement to facilitate, support, and embed change; and deliver powerful and sustained business performance through people.

Organisations with engaged employees enjoy lower absenteeism, lower costs of attrition, fewer reportable accidents, less wastage, better productivity, and significantly out-perform their less engaged counterparts.
 
The Ghost Partnership use research-based strategies and have proven that their employee engagement methods work to deliver increased and sustained improvements:
in PLCs to boost Total Shareholder Returns;
in Mutuals, to deliver enhanced member value;
in Professional Services to boost Partner profit.
The Ghost Partners are:
Name: John Nicholson – click for profile
Position: Director
Name: Alan Crozier – click for profile
Position: Director
Name: Andrew Cooksey – click for profile
Position: Director

Name: Bill Mitchell – click for profile
Position: Operations Board

http://www.ghost-partnership.com/

Contact:
Penny Haywood
The Ghost Partnership Ltd
Glasgow, Scotland
0131-669-5190
penny@phpr.co.uk
http://www.ghost-partnership.com